by Appleby Associates | General, Marketing
It is impossible to not communicate, but it is possible to communicate badly. For the purposes of clarity, we will use the term “letter” to refer to any form of written communication (letter, email, LinkedIn,.) where you are looking to elicit a response or engage in a...
by Appleby Associates | General, Marketing
While LinkedIn is one of the most popular social network platforms for professionals and many people use it, being on it is a personal decision. Saying that, if your career is important to you and you want to develop and grow your career, then you do need to consider...
by Appleby Associates | General, Marketing
A professional biography is in effect a high level credibility statement designed to reassure the reader very quickly that you have the relevant experience and expertise. A professional biography can be: A description of you as an employee on a company Facebook page...
by Appleby Associates | General, Marketing
Remember – the purpose of a CV is to highlight your value to a potential employer. It is not to get you a job but to secure a face-to-face meeting or support a referral meeting. It is effectively your personal marketing or product brochure. Generally, there are...
