by Appleby Associates | Campaign, General, Marketing
Whilst in many cases it is very difficult to remove information that has been posted online and part one of ’Why your digital footprint should matter to you’ covers some of the things you can do to reduce the risk of your profile being hacked and used against you,...
by Appleby Associates | Campaign, General, Marketing
Your ‘digital footprint’ contains all your online activity, from browsing sites through to posting comments. Every account you have created, email sent, image posted, or location tagged. will add to your footprint and once created, in many cases, is very difficult to...
by Appleby Associates | Marketing
What is a network? Members of a network provide each other with information, feedback, ideas and opportunities. It is a two-way activity. Networking is not picking people up when you need them and dropping them when you don’t; it is about building and maintaining...
by Appleby Associates | Marketing
It is impossible to not communicate, but it is possible to communicate badly. For the purposes of clarity, we will use the term “letter” to refer to any form of written communication (letter, email, LinkedIn,.) where you are looking to elicit a response or engage in a...
by Appleby Associates | Marketing
While LinkedIn is one of the most popular social network platforms for professionals and many people use it, being on it is a personal decision. Saying that, if your career is important to you and you want to develop and grow your career, then you do need to consider...
by Appleby Associates | Marketing
A professional biography is in effect a high level credibility statement designed to reassure the reader very quickly that you have the relevant experience and expertise. A professional biography can be: A description of you as an employee on a company Facebook page...
