Career Change
make a career change and
land the role you want
£750
career progression
make a step up to
progress your career
£750
CAREER FOCUS
identifying your
next move
£495
MARKETING materials & cv
improve your
marketing materials
£495
INTERVIEW preparation
outperform
the competition
£495
career CAMPAIGN
simplify and manage
your job search
£495
Core career programmes
Our Core support programmes are designed for individuals who generally have 10 years or less work experience and are looking for the specialist advice and support to help them progress their career. With the Core programmes we provide the support you need with the flexibility of speed and location that suits you.
career change – £750
This programme, with the support of a consultant, will help you to make a career change that will significantly improve the probability of your career happiness.
IDENTIFYING YOUR NEXT MOVE – We’ll work with you to identify how your next career move can act as a springboard to going in a different direction and why. We’ll help you clarify what you need from your career and what you have to offer a potential employer; in short, what makes you marketable.
GETTING YOU TO STAND OUT – Here is where we help you to create marketing messages that emphasise your transferability and suitability so that you stand out from the competition. We’ll work with you to build the necessary marketing materials including an impressive LinkedIn, capability profile and compelling CV; all designed to support your career search objective, demonstrate your skills and prove your capabilities. We will also take you through which routes to market to focus on in order to make the switch.
DELIVERING COMPELLING MESSAGES – Here we will show you how to highlight what you bring so that you are seen as a viable option by delivering compelling messages.
We will work with you to increase your level of personal impact and credibility at referral meetings and interviews. As a result, you will be able to project what you have to offer calmly with confidence.
MAKING IT HAPPEN – This is where, together, we will prepare and put your plan into action so that you know how the people around you can be your ambassadors in your career search. We will help you design and launch your campaign plan and then will support you through 1:1 progress review meeting(s) to provide you with advice, feedback and tactical input to keep you on track.
Career Change Programme Includes:
Focus Stage:
- A series of written exercises designed to draw out what is important to you and highlight what you have to offer an employer.
- A transferable skills analysis to identify skills you enjoy using and use well. In addition, you will develop the evidence to prove those skills.
- The creation and first evaluation of your “Career Options Long List” based purely on appeal.
- The creation of your “Career Options Short List” based on “appeal” and “viability”, allowing you to compare different roles and understand what you are prepared to compromise on.
- The identification of a “Career Search Objective” that meets your needs and that you recognise will significantly improve your probability of being happy in your career.
Marketing Stage:
- A Career Search Objective Statement which answers the question, ‘So what are you looking for?’, guides the preparation of your marketing material and steers your marketing activity.
- A Capability Profile for use in networking and targeted direct approaches to draw attention to your skills and achievements.
- A Functional CV to position your new career direction.
- The creation of your LinkedIn Profile to increase your online visibility, enabling you to be found for the types of roles you want.
- The creation of cover letters, along with templates and advice, to allow you to effectively target and approach organisations directly, plus build and maintain your network.
Interviewing Stage:
- The creation of interview scripts, so during face-to-face conversations, you come across with credibility, gravitas, and authority.
- Interview Advice so you know how to establish if you are a good fit for a company and vice versa.
- A self-assessment interview tool designed for you to practice your techniques, based on the advice and scripts you have received.
Campaign Stage:
- Campaign advice for preparation and execution of your campaign plan to assist you in making the most effective use of your time and resources.
- Identification of your initial target audience of 100 companies based on your Career Search Objective.
- How to manipulate the LinkedIn database to find the information you need to advance your campaign.
- Setting of realistic goals and charting your progress to improve your job search outcome.
- A tailored Campaign planner including task manager and job search tracker to help you to set out what you want to achieve.
- 2 week programme review of target and progress where you can receive advice, feedback, and tactical input.
Throughout the programme you will receive 9 x 30-minute virtual meetings to review, challenge and advise on the output of your work.
career progression – £750
This programme, with the support of a consultant, will help you to make an incremental step up that will significantly improve the probability of your career continuing to progress.
IDENTIFYING YOUR NEXT MOVE – We’ll work with you to identify how the step you take next, positions you well for subsequent moves and why. We’ll help you clarify what you have to offer a potential employer, in short, why they should hire you.
GETTING YOU TO STAND OUT – Here is where we help you to create marketing messages that showcase your achievements and suitability for bigger roles with more responsibility. We’ll work with you to build the necessary marketing materials including an impressive LinkedIn, capability profile and compelling CV; all designed to support your career search objective, demonstrate your skills and prove your capabilities. We will also take you through how recruiters and head-hunters can help position you.
DELIVERING COMPELLING MESSAGES – Here we will show you how to highlight what you bring so that you will be able to present and sell yourself well for these bigger roles.
We will work with you to increase your level of personal impact and credibility in interview situations. As a result, you will be able to project what you have to offer with increased confidence and gravitas.
MAKING IT HAPPEN – This is where, together, we will prepare and put your plan into action so that you know how to effectively manage your time and resources in your career search. We will help you design and launch your campaign plan and then will support you through 1:1 progress review meeting(s) to provide you with advice, feedback and tactical input to keep you on track.
Career Progression Includes:
Focus Stage:
- A series of written exercises designed to draw out and highlight what you have to offer an employer.
- The identification and confirmation of a “Career Search Objective” that meets your needs and that you recognise will significantly improve your probability of progressing your career.
Marketing Stage:
- A Career search Objective Statement which answers the question, ‘So what are you looking for?’, guides the preparation of your marketing material and steers your marketing activity.
- Historical CV to position you for your next role.
- The creation of your LinkedIn Profile to increase your online visibility, enabling you to be found for the types of roles you want.
- The creation of cover letters along with templates and advice to allow you to effectively respond to advertised positions plus reach out to recruiters and head-hunters.
Interviewing Stage:
- The creation of interview scripts, so during face-to-face conversations, you come across with credibility, gravitas, and authority.
- Interview Advice so you know how to establish if you are a good fit for a company and vice versa.
- A wide range of common competency based and sensitive interview questions for you to practise your answers on.
- A mock interview to get a base line on how well you perform in an interview situation
Campaign Stage:
- Campaign advice for preparation and execution of your campaign plan to assist you in making the most effective use of your time and resources
- Identification of your initial target audience of 100 companies based on your Career Search Objective.
- How to manipulate the LinkedIn database to find the information you need to advance your campaign.
- Setting of realistic goals and charting your progress to improve your job search outcome.
- A tailored Campaign planner including task manager and job search tracker to help you to set out what you want to achieve.
- 2/4/8/12 week programme reviews of target and progress where you can receive advice, feedback, and tactical input.
Throughout the programme you will receive 9 x 30-minute virtual meetings to review, challenge and advise on the output of your work.
CAREER Focus – £495
This programme, with the support of a consultant, will help you clarify what you need from your career and how your next move could fit into a long-term career strategy.
What makes you attractive to an employer? – You will complete a series of exercises designed to help you recognise what you have done, in short, what makes you marketable.
What makes a role attractive to you? – This second series of exercises will help you identify what you need and want from your career, including an optional Myers-Briggs assessment.
Creating a win:win proposition – The final part of the assessment work is a transferable skills analysis to identify those skills that you particularly enjoy using, use well and will want to use in your next move.
Building on the assessment work you will then explore different options. Your consultant will help you to evaluate these so you can identify the most appealing and viable one.
Career Focus Programme includes:
- 6 x 30 minute virtual meetings spread out over your programme to review, challenge and advise on the output of your work.
- A series of written exercises designed to draw out what is important to you and highlight what you have to offer an employer.
- A transferable skills analysis to identify skills you enjoy using and use well. In addition, you will develop the evidence to prove those skills.
- The creation and first evaluation of your “Career Options Long List” based purely on appeal.
- The creation of your “Career Options Short List” based on “appeal” and “viability”, allowing you to compare different roles and understand what you are prepared to compromise on.
- The identification of a “Career Search Objective” that meets your needs and that you recognise will significantly improve your probability of being happy and successful in your career.
Marketing materials & cv – £495
This programme, with the support of a consultant will provide you with the necessary marketing materials to demonstrate your skills as a “product” and market you and your capabilities as an individual, in an effective and convincing manner.
Your marketing materials will include a Career Search Objective, a Capability Profile, CV, and LinkedIn Profile, all integrated and designed to make you stand out from the crowd and a comprehensive set of application letters to address the four routes to market.
You will acquire techniques that will ensure that your responses to press and online advertised positions are more effective and how to access the informal/unadvertised market. You will gain additional insight into the way in which head-hunters and recruiters operate and make them keen to take you on.
You will develop effective networking techniques that will allow you to confidently extend your current network and develop new networks.
Marketing Programme Includes:
- 6 x 30-minute virtual meetings spread out over your programme to review, challenge, and advise on the output of your work.
- A Career Search Objective statement which answers the question, ‘So what are you looking for?’, guides the preparation of your marketing material and steers your marketing activity.
- A Capability Profile for use in networking and targeted direct approaches to draw attention to your skills and achievements.
- A Functional or Historical CV (depending on your preference) to either move away from your current role/sector or if you are remaining in a similar role/sector.
- The creation of your LinkedIn Profile to increase your online visibility, enabling you to be found for the types of roles you want.
- The creation of cover letters along with templates and advice to allow you to effectively respond to advertised positions, reach out to recruiters and head-hunters, target and approach organisations directly, build and maintain your network.
Interview preparation – £495
This programme, with the support of a consultant will provide you with the necessary preparation and techniques to enable you to successfully manage referral meetings, interviews, and salary negotiations.
You will develop the messages that you will need to deliver in a range of face-to-face situations including referral meetings, screening interviews, final interviews and offer meetings, thereby increasing your personal impact, credibility and fit.
Your consultant will help you prepare to perform well in interviews so that you can easily answer any awkward, sensitive, or challenging questions and have the confidence to ask questions and challenge back.
Having a deeper understanding of the referral meeting, the interview and salary negotiation together with the use of the additional tools and techniques that you will have developed, you will learn how to present yourself as the preferred candidate in a compelling and persuasive manner.
Interviewing Programme Includes:
- 6 x 30-minute virtual meetings spread out over your programme to review, challenge, and advise on the output of your work.
- The creation of interview scripts, so during face-to-face conversations, you come across with credibility, gravitas, and authority.
- Interview advice so you know how to establish if you are a good fit for a company and vice versa.
- Salary negotiation tips and advice so that you can negotiate the best possible offer.
- A wide range of common competency based and sensitive interview questions for you to practise your answers on.
- A mock interview to get a base line on how well you perform in an interview situation.
- A mock referral meeting to get a base line on how well you conduct yourself in an informal business conversation.
career Campaign – £495
This programme, with the support of a consultant, will provide you with the knowledge to prepare, launch and maintain a comprehensive career search campaign plan.
Throughout the programme our resource portal will be your online toolkit to help you move towards your goals. The resource centre is your personal portal where you will access programme content, keep in contact with your consultant and get access to your personal campaign planner.
Your plan will include clear goals, timescales, and key performance indicators. Progress will be regularly reviewed, and your campaign fine-tuned, if necessary.
Advice, feedback, and tactical input will be provided throughout your campaign. You will be able to discuss all aspects from tactics to motivation to job offers.
If you secure your new position and have remaining 1:1 sessions, your career consultant will be available as a sounding board in those early weeks to ensure you make an effective transition to your new role.
Campaign Programme Includes:
- 6 x 30-minute virtual meetings spread out over your programme to review, challenge, and advise on the output of your work.
- Campaign advice for preparation and execution of your campaign plan to assist you in making the most effective use of your time and resources.
- Identification of your initial target audience of 100 companies based on your Career Search Objective.
- How to manipulate the LinkedIn database to find the information you need to advance your campaign.
- Setting of realistic goals and charting your progress to improve your job search outcome.
- A tailored Campaign planner including task manager and job search tracker to help you to set out what you want to achieve.
- 2/4/8/12 week programme reviews of target and progress where you can receive advice, feedback, and tactical input.
In addition to your programme:
- You will have your own secure access to the Appleby Virtual online system.
- You will have access to online articles and advice.
- Throughout the programme you will have the support of a consultant on a 1:1 basis to discuss your outcomes and advise you how to use what you have learnt.
- The access to your portal lasts one year allowing you to review and download exercises you have completed.
- You will have access to technical support from our helpdesk whenever needed.
- We will support you every step of the way.
Career Campaign Essentials
Career Campaign – £95 This programme, with the support of a consultant, will provide you with the...