cv | Appleby Associates

Marketing Advice: Cover Letters

Appleby Associates — Fri, 09 Oct 2020 13:09:42 +0000

It is impossible to not communicate, but it is possible to communicate badly. For the purposes of clarity, we will use the term “letter” to refer to any form of written communication (letter, email, LinkedIn,.) where you are looking to elicit a response or engage in a 1:1 conversation. To effectively communicate any message, there are three elements that have to be there and in balance: The…

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Marketing Advice: LinkedIn

Appleby Associates — Fri, 31 Jul 2020 10:24:04 +0000

While LinkedIn is one of the most popular social network platforms for professionals and many people use it, being on it is a personal decision. Saying that, if your career is important to you and you want to develop and grow your career, then you do need to consider what the benefits might be to you by being on it. If you are going to create an account, you will need to populate different text…

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Marketing Advice: Biography

Appleby Associates — Mon, 02 Mar 2020 17:26:59 +0000

A professional biography is in effect a high level credibility statement designed to reassure the reader very quickly that you have the relevant experience and expertise. A professional biography can be: A lot depends on the clarity and quality of your marketing material – and this is where, with our help, you can learn how to repackage yourself. applebyassociates.com/marketing-stage/

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Marketing Advice: CV

Appleby Associates — Fri, 03 Jan 2020 13:59:42 +0000

Remember – the purpose of a CV is to highlight your value to a potential employer. It is not to get you a job but to secure a face-to-face meeting or support a referral meeting. It is effectively your personal marketing or product brochure. Generally, there are two basic forms of CV: historical and skills-oriented/functional. Many CVs in the UK are traditionally historical, listing posts held and…

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