Marketing | Appleby Associates https://www.applebyassociates.com UK Career Consultants Tue, 31 Mar 2026 08:59:55 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 https://www.applebyassociates.com/wp-content/uploads/cropped-AA-fav-2-32x32.png Marketing | Appleby Associates https://www.applebyassociates.com 32 32 Marketing Materials & CV Essentials https://www.applebyassociates.com/marketing-materials-cv-essentials/ Mon, 23 Mar 2026 16:53:45 +0000 https://www.applebyassociates.com/?p=353287 ]]> Your marketing materials will include a Career Search Objective and CV designed to make you stand out from the crowd and application letters for responding to advertised positions and reaching out to recruiters. You will acquire techniques that will ensure that your responses to press and online advertised positions are more effective and you will gain additional insight into the way in which head…

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]]> Why your digital footprint should matter to you – Part Two https://www.applebyassociates.com/why-your-digital-footprint-should-matter-to-you-part-two/ Fri, 23 Jun 2023 14:25:17 +0000 https://www.applebyassociates.com/?p=352312 ]]>

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]]> Why your digital footprint should matter to you – Part One https://www.applebyassociates.com/why-your-digital-footprint-should-matter-to-you-part-one/ Fri, 23 Jun 2023 14:18:25 +0000 https://www.applebyassociates.com/?p=352304 ]]> Your ‘digital footprint’ contains all your online activity, from browsing sites through to posting comments. Every account you have created, email sent, image posted, or location tagged. will add to your footprint and once created, in many cases, is very difficult to remove. In effect it becomes your online reputation, which can impact how others view you offline. The chances are that at some…

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]]> Marketing Advice: Networking https://www.applebyassociates.com/marketing-advice-networking/ Tue, 02 Mar 2021 11:57:34 +0000 https://www.applebyassociates.com/?p=351033 ]]> What is a network? Members of a network provide each other with information, feedback, ideas and opportunities. It is a two-way activity. Networking is not picking people up when you need them and dropping them when you don’t; it is about building and maintaining links. Your network consists of all the people you are in contact with or have been in contact with over the years both at work and in…

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]]> Marketing Advice: Cover Letters https://www.applebyassociates.com/marketing-advice-cover-letters/ Fri, 09 Oct 2020 13:09:42 +0000 https://www.applebyassociates.com/?p=350800 ]]> It is impossible to not communicate, but it is possible to communicate badly. For the purposes of clarity, we will use the term “letter” to refer to any form of written communication (letter, email, LinkedIn,.) where you are looking to elicit a response or engage in a 1:1 conversation. To effectively communicate any message, there are three elements that have to be there and in balance: The…

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]]> Marketing Advice: LinkedIn https://www.applebyassociates.com/marketing-advice-linkedin/ Fri, 31 Jul 2020 10:24:04 +0000 https://www.applebyassociates.com/?p=350771 ]]> While LinkedIn is one of the most popular social network platforms for professionals and many people use it, being on it is a personal decision. Saying that, if your career is important to you and you want to develop and grow your career, then you do need to consider what the benefits might be to you by being on it. If you are going to create an account, you will need to populate different text…

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]]> Marketing Advice: Biography https://www.applebyassociates.com/marketing-advice-biography/ Mon, 02 Mar 2020 17:26:59 +0000 https://www.applebyassociates.com/?p=350646 ]]>

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]]> Marketing Advice: CV https://www.applebyassociates.com/marketing-advice-cv/ Fri, 03 Jan 2020 13:59:42 +0000 https://www.applebyassociates.com/?p=350592 ]]>

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]]> Marketing Advice: Capability Profile https://www.applebyassociates.com/capability-profile/ Fri, 25 Oct 2019 11:16:37 +0000 https://www.applebyassociates.com/?p=350573 ]]> Regardless of the reason why an organisation is looking to recruit, there is always a window of opportunity that occurs between the need arising and action being taken. In this window a traditional approach with a CV might be counterproductive but a capability profile can be particularly useful. The reason why we do not advocate the use of a CV in these situations is because a CV carries the clear…

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]]> Marketing Advice: Career Search Objective https://www.applebyassociates.com/marketing-advice-cso-statement/ Sat, 20 Jul 2019 14:07:32 +0000 https://www.applebyassociates.com/?p=350506 ]]>

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